Discover our exclusive concepts, designed to exemplify what consumers deem as valuable beauty products
Evaluating value
Today’s beauty consumers are more discerning than ever: researching ingredients, comparing claims, and checking reviews before making a purchase. With endless options at their fingertips, they’ve become savvy shoppers who evaluate a product’s value through their stringent personal metrics.
Every consumer has their own idea of what makes a product valuable, but there are features common throughout:
- Efficacy: Does the product work for my skin?
- Elements: What are the ingredients that benefit my skin without causing adverse effects?
- Experience: Is the product fun/ relaxing to use?
- Eco-Ethics: Does the product align with my philosophies in sustainability and social responsibility?
What’s trending in Asia-Pacific?
The Beauty and Personal Care market is dynamic, with Asia-Pacific particularly so, with its diverse cultures, demographics, and environments. Take a look at the trends shaping the APAC beauty market, as well as the concepts created by the IMCD Beauty and Personal Care Technical Team designed to be the ideal choice for these trends:
Longevity and Wellness
The longevity trend in beauty emphasises products and routines that support long-term skin health, vitality, and graceful ageing rather than quick fixes. This entails innovative science-backed solutions that address stress and ageing at the cellular level.
- Good Mood Droplets Serum: A serum with delicate oil droplets that uplifts skin vitality while soothing and protecting it.
- Aminoessence Serum: A lightweight fluid emulsion that addresses common ageing symptoms like dryness, sagging skin, and wrinkles.
- Skin-Mind Mist: A fine mist that protects neurons from ageing while enhancing the production of dopamine for emotional wellbeing.
- Zero Pressure Anti-Wrinkle Lotion: A comfortable emulsion that calms stressed skin, tempering stressed-related ageing symptoms like dullness and dryness.
Biotech and dermocosmetics
Biotech ingredients are transforming skincare through bioengineering to create high-performance actives perfectly suited for dermocosmetic beauty applications. This approach not only ensures sustainable ingredient sourcing but also delivers clinically backed efficacy for sensitive and dermatologically focused products.
- Nature Elements Face Cream: Infused with advanced extracts of superfruits and traditional botanical medicine to enhance cellular vitality and revitalize skin appearance
- Hydrafiller Lip Serum: Mimics lipo-filling procedures for plumper lips without going under the needle.
- Ready for Sun Mist: An ultra-fine nano-emulsion mist that deeply hydrates and shields skin neurons from aging, promoting radiant skin health.
- Seabalance Shampoo : A gentle, non-drying shampoo infused with blue beauty ingredients to condition while promoting a healthy, dandruff-free scalp.
Urban beauty
The rapid urbanization in Asia has led to major lifestyle shifts, with less “me time” for beauty routines coupled with more exposure to environmental aggressors like pollution and UV. To combat this, consumers are increasingly seeking protective, yet convenient solutions tailored to the modern urbanite.
- Golden Hour Sun Glaze SPF 50: A lightweight lotion-textured tinted sunscreen that blends effortlessly while boosting the skin’s own natural defenses.
- Hydro Pop Ice Cube Toner: Portable pops of hydration to balance the skin’s moisture levels on-the-go.
- Comfortable Shield Body Lotion: A hydrating body emulsion that protects against blue light, UV light, and pollution while adding some shine on skin
- Universal 2-in-1 Exfoliating Cleansing Balm: A cleanser rich in emollients and nourishing ingredients that transforms from a balm to a cleansing milk upon application
Climate adaptive beauty
Fickle environmental conditions such as humidity, heat, or UV, exacerbate skin issues such as dull skin and frizzy hair. Formulations that adapt to the climate can help consumers maintain consistent skin and hair health despite shifting climates and extreme weather changes.
- Golden Hour UV Hair Mist: Delivers broad-spectrum UV protection to the hair shaft and scalp without weighing it down.
- Ecocalm Soothing Cream: Soothes skin and regulates heat at a cellular level to prevent damage to integral structural proteins on skin.
- Soften & Shield Calming Sun Cream: An optimised blend of organic and mineral sunscreens that protect against light and other exposomes
- Antioxidant Tone-Up Sunscreen: A lightweight, silky emulsion that provides UV protection while soothing the skin.
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