Discover the key raw materials to formulate decorative paints in 2025-26 for the megatrend Healthy Future
Healthy Future covers formulation trends aimed at enhancing people's health — elimination of hazardous or sensitising materials, substances of very high concern (SVHC), and reducing indoor emissions to create safer formulations and label-free products.
Focus: PFAs- & silicone cyclic-free substrate wetting agents
They improve surface wetting and adhesion without using harmful PFAS. These alternative agents enhance the performance of coatings formulations by effectively reducing surface tension, ensuring uniform spreading and application.